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Since the industrial revolution progress has meant an increase in
labour productivity. Factor Four describes a new form of progress,
resource productivity, one which meets the overriding imperative
for the future: sustainability. It shows how at least four times as
much wealth can be extracted from the resources we use. As the
authors put it, the book is about doing more with less, but this is
not the same as doing less, doing worse or doing without.;In 1972,
the Club of Rome published "Limits to Growth", which sent shock
waves around the world by arguing that we were rapidly running out
of essential resources. This "Report to the Club of Rome" offers a
solution. It lies in using resources more efficiently, in ways
which can already be achieved, not at a cost but at a profit. The
book contains a wealth of examples of revolutionizing productivity,
in the use of energy, from hypercars to low-energy beef; materials,
from sub-surface drip irrigation to electronic books; and
transport, from video conferencing to CyberTran, demonstrating how
much more could be generated from much less, today.; It explains
how markets can be organized and taxes re-based to eliminate
perverse incentives and
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